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Find out more about
our Site Label.
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The Internet Content Rating Association
is an international, non-profit organization of internet leaders working to develop a safer internet.
ICRA has long believed that self-regulation leads to the best balance between the free flow of digital
content and protecting children from potentially harmful material.
The centrepiece of the organization is the descriptive vocabulary, often referred to as "the ICRA questionnaire."
Content providers check which of the elements in the questionnaire are present or absent from their websites.
This then generates a small file containing the labels that is then linked to the content on one or more domains.
Users, especially parents of young children, can then use filtering software to allow or disallow access to web
sites based on the information declared in the label. A key point is that the Internet Content Rating Association
does not rate internet content - the content providers do that, using the ICRA labelling system. ICRA makes no
value judgement about sites.
The descriptive vocabulary was drawn up by an international panel and designed to be as neutral and objective as
possible. It was revised in 2005 to enable easier application to a wide range of digital content, not just websites.
Most of the items in the questionnaire allow the content provider to declare simply that a particular type of content
is present or absent. The subjective decision about whether to allow access to that content is then made by the parent.
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Info on Internet Marketing is proud to be an Associate Member of ICRA, because:
- Self-labelling helps protect minors from unsuitable content.
- Self-labelling helps to protect freedom of speech on the Internet.
Both of these missions are essential to the growth of the Internet and the safety of it’s most impressionable users.
CyberPatrol
If you want to protect your children online, then you should consider getting
CyberPatrol.
CyberPatrol lets you monitor and control your child’s online activities and protects them from harmful content,
including Spyware and Phishing sites. It lets you block or filter chat and instant messaging programs as well as
safeguard against abusive language in chat sessions.
You can choose to manage the time they spend online and help prevent them from divulging their personal information.
CyberPatrol lets you choose where, when, and how your child surfs online - even when you can’t be there.
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